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Fram Voyage

Unexpected, unfiltered, unforgettable - insights and stories from the front lines of design, tech, and strategy. The kind you can't really google.
Marina Shideroff CEO Fram Creative Solutions
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The Future of Product Design

Digital and physical design are merging. Explore how haptics, AI co-design, personalization, and regenerative materials are shaping the future of product design.
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Taming Complexity: Building Intuitive UX for Rule-Based Systems

Turn complex rule-based logic into clear, human UX by orchestrating steps, using natural language, and guiding users through focused, confident decisions.
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The Fram Product Manifesto

Fram Product is our manifesto for the future of objects, where industrial design, UX and engineering merge into human, emotionally intelligent products.
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3 Red Flags That Mean Your Product Isn’t Ready to Scale

Check your product’s foundations before chasing growth. Spot UX cracks, messy onboarding and rising support tickets before they break your expansion.
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Generative UX in the Wild: What We’ve Tried, Broken, and Learned

Generative UX speeds up research and design but breaks without human judgment. AI expands options fast, yet real insight and decisions still rely on designers.
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Why IoT dashboards fail and what to build instead

Most IoT dashboards fail from clutter and low adoption. Learn how contextual, customizable UX outperforms dashboards and drives real business results.
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AI Can Write Code - But It Can’t Replace Me

How a CTO trained AI to assist, not replace — turning ChatGPT into a coding partner that amplifies skill and creativity.
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Businessman holding a roadmap chart as multiple hands reach toward it, symbolizing market influence on product planning.
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You Don’t Own the Roadmap — the Market Does

You don’t own your product roadmap — the market does. The best plans adapt to user behavior, feedback, and change, turning roadmaps into living strategies.
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Dom (אריה לייב) De Bernardi
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Outsourcing and the European Hesitation to Pay for Value

European firms hesitate to outsource not due to cost, but mindset. True outsourcing isn’t “cheap” — it’s strategic, trading time and trust for higher value and growth.
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Business professional presenting data analytics on futuristic holographic screens in a modern office environment.
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Stop Optimizing. Start Orchestrating.

Growth isn’t about endless tweaks — it’s about coherence. Orchestrate product, UX, and story so every touchpoint feels connected, consistent, and human.
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Ai and product design - an artificial sculpture depicting Michelangelo
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What AI Means for Product Design: From Tools to Transformation

AI in product design isn’t about replacing creativity — it’s about removing friction so designers can focus on clarity, empathy, and what makes products human.
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From Non-Tech-Savvy to Tech-Driven: AI and Automation for Transformation

Discover how AI and automation help traditional businesses boost efficiency, cut costs, and make smarter decisions — no tech expertise or coding required.
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Products That Feel Like People: Welcome to AI-Driven Personalization

Discover how AI-driven personalization transforms UX — adapting to user roles, behavior, and context to create products that feel intuitive and human.
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Why Your MVP Is Not Your Product (and What to Do Next)

An MVP is just the start. Learn how UX design transforms early traction into a product users trust, love, and keep coming back to.
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Mapping the User Journey: from Lost Users to Loyal Advocates

The user journey shouldn't be an epic travel through the land of horror. It should be a smooth cruise that turns browsers into believers. How? Learn here.
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Psychology of sales - and why trust is the real currency in Europe.

"Lubomir, you’ve said that salespeople in Europe start at a disadvantage. What do you mean by that?"
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Ensuring Accessible Design: A Commitment to Inclusive User Experiences

At Fram Creative, we believe that design is more than just aesthetics—it’s about creating experiences that everyone can access and enjoy...
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Is your website at risk? Understanding the EU's Accessibility Directive

Web accessibility allows everyone, including people with disabilities, to perceive, understand, navigate and interact with the Internet
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Fram Creative Wins The Manifest Award for Bulgaria's Most Reviewed Designer for 2024, Solidifying its Position as a Leading UI/UX...

We're thrilled to announce that we’ve been recognized as Bulgaria's most reviewed designer for 2024 by The Manifest, a prestigious company listing...
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Latest Trends, Best Practices, and Top Experiences in UI/UX Design for E-Learning

The field of e-learning has seen rapid evolution, with innovations in UI/UX design playing a pivotal role in enhancing the learning experience. As technology advanc...
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The Year of the Dragon: 6 Design Inspirations for Every Designer

In the world of design, creativity knows no bounds. From the vibrant brushstrokes of a painter to the elegant lines of an architect...
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Why ChatGPT's Human-like Conversation is Key to Its Success

ChatGPT, a large language model trained by OpenAI, has garnered widespread success due to its ability to deliver human-like conversation.
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The Role of AI in User Research

In the design world, user research stands as a cornerstone, illuminating user needs, behaviors, and desires.
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Why should products feel human? The Case Study of ChatGPT

In today's digital age, where interactions are increasingly mediated through technology, there is a growing demand for products that feel human.
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What do fintech customers want out of their product experience?

Creating a successful fintech application requires a deep understanding of user needs and behaviors.
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Five UX myths Xploded

Companies that invest in UX design are more likely to see improved customer satisfaction, higher engagement rates, and increased profits.
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Responsive vs. Adaptive Design

Responsive and adaptive design help to improve website accessibility, user engagement, and SEO performance.
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Marina Shideroff

CEO
Fram Creative Solutions