Logo Design

An innovative way to save money and track finances

Fintech Mobile App Design

About Return

Return is a trend-setter in the fintech industry creating an innovative finance tracking solution that stimulates saving money through a unique model developed by them.

The Challenge

Creating an experience for a company that aims to change the status quo and create a new finance experience is a hassle as we had to consider the fact that the user would not be familiar with the process. Thus, we had to first investigate the user and its online behaviour, and then analyze the market competition to ensure the solution is as innovative as the concept.

User Experience

We researched the user and created personas to discover the behavioral traits and evaluate the extent to which this target audience is open to exploring a new models and a new experience. We also investigated how familiar the user is with fintech products to make sure we deliver an easy to use solution while implementing the unique model.
Fintech Mobile App Design

User Interface

To create the UI, we ones again focused on the user and the differentiators from the competitors. As the app aims to support money saving, we had to ensure that we apply the correct colors to stimulate an emotion and trigger an action. Furthermore, we added an extra touch from us in order to guarantee that the UI will keep the users engaged and retained.
Fintech Mobile App Responsive Design
Fintech Website Design
Fintech Mobile App Design

Branding

We also worked on composing a brand identity. The company had its own logo, and our task was to create the style guide, choose the suitable illustrations/graphics and deliver brand guidelines. We focused on differentiation from the competitors by picking an unusual color palette that will stay in the consumers minds.
Branding for Return Finance

The Result

When designing the experience for new products one of the most important things to consider is that the user will be unfamiliar with the journey and the brand.  That’s why we created a simple and intuitive experience integrating elements of fun and excitement in order to guarantee retention, a key metric in fintech startups. Furthermore, we created the internal systems to match the needs of the company and to ensure effective and efficient work.  Through a distinct branding, we differentiated the company and the product.
Fintech Mobile App Design

See how we apply our knowledge elsewhere

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Are you ready to stand out in the digital space?

Marina Shideroff

CEO
Fram Creative Solutions
Digital Marketing Design Starr

Are you ready to stand out in the digital space?

Marina Shideroff

CEO
Fram Creative Solutions