Turning Maritime Complexity into an
Intuitive Digital System
About YMS
YMS (Yacht Management System) is a digital platform for managing every operational aspect of a vessel - from real-time task tracking and documentation to crew logs and inspections. YMS simplifies complex workflows into one streamlined experience that unites captains, engineers, onboard teams, and shore-side stakeholders in a shared, intuitive ecosystem. It is designed for the strict, highly regulated world of maritime operations where each module reflects a vital piece of vessel operations: task management, daily work reports (DWR), equipment tracking, safety checklists, crew and guest records, certificates, medical info, and more.
Year
2021–2024
Services
UX / UI Design
Webflow
Website Development
Branding
Deliverables
Website
User Interface & Experience
Brand Guidelines
Responsive Web App
Digital Design System
Industry
Maritime
Yacht Management
SaaS
The Challenge
Designing for the yachting industry was a challenge, as our team needed to familiarize itself with specialized workflows, build domain knowledge, and understand complex user behaviors. We then collaborated directly with naval engineers, captains, manufacturers, and software teams to translate a fragmented, regulation-heavy process into a unified digital platform. Creativity had to serve structure.
The challenge was to develop a flexible yet deeply functional platform that replaced traditional processes without disrupting them. Over the course of iterative design and implementation, YMS evolved into more than just software as it became the core infrastructure supporting daily vessel operations.
User Experience
Every module in YMS is a response to a real-world shipboard need: crew data, medical logs, checklists, certificates, task managers, DWRs. Our approach centered on modularity, enabling each vessel to be customized according to its specific configuration, operational needs, and user roles. Our team conducted interviews, test sessions, and live feedback iterations to shape a system that reflected actual onboard routines.
The UX flow emphasizes clarity, hierarchy, and speed, helping users complete high-stakes tasks with confidence. Even the most data-heavy modules - like maintenance histories or safety protocols - are structured to feel light, focused, and actionable.
To support adoption, we also created onboarding tutorials and training videos, ensuring operational crews could integrate YMS with minimal friction.
The UX flow emphasizes clarity, hierarchy, and speed, helping users complete high-stakes tasks with confidence. Even the most data-heavy modules - like maintenance histories or safety protocols - are structured to feel light, focused, and actionable.
To support adoption, we also created onboarding tutorials and training videos, ensuring operational crews could integrate YMS with minimal friction.
User Interface
The UI mirrors the seriousness of the tool's purpose. Instead of visual flair, we opted for calm control - dark interfaces with sharp highlights and deliberate spacing. Marine-inspired elements, color palettes and icon sets ground the interface in its real-world environment. Every layout prioritizes fast navigation, especially on rugged devices used onboard. The interface avoids visual clutter by presenting information in a clear, functional hierarchy that respects the user's cognitive load. Consistency across modules aims to reduce errors and training time which is critical in high-responsibility tasks..
Branding
The branding phase was just as functional as the product itself. YMS needed to speak not to investors or consumers - but to operational professionals. We developed a restrained but distinct identity, rooted in maritime confidence. Fonts are strong and readable. The color pallet was chosen to remain legible under harsh light or dark cabins. The branding is not aspirational; it’s operational - delivering visual trust for people who live by checklists, logs, and schedules.
The Result
Our work on YMS focused on transforming legacy, paper-based processes into live, actionable workflows tailored for complex vessel operations. We addressed the industry's need for clarity, speed, and reliability by designing an interface that brings together task management, documentation, and compliance in one cohesive experience. This structured approach, grounded in deep domain understanding, enabled us to solve fragmentation and operational complexity while supporting high-stakes maritime workflows with precision.
Moreover, YMS proved our capacity to lead long-term, high-complexity digital transformation projects in precision-driven industries like aerospace, defense, and industrial systems.
Moreover, YMS proved our capacity to lead long-term, high-complexity digital transformation projects in precision-driven industries like aerospace, defense, and industrial systems.
User Interface Design, User Experience Design
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Are you ready to stand out in the digital space?
Marina Shideroff
CEO
Fram Creative Solutions
Are you ready to stand out in the digital space?
Marina Shideroff
CEO
Fram Creative Solutions