AGV & AMR Automation
Universal Fleet-Control
About Navitec
Navitec is a leading company in automating and fleet control systems for autonomous vehicles and robotics. Its solutions are used to optimize AGV and AMR performance across a wide range of industries, including manufacturing, automotive, warehousing, hospitals, and outdoor environments. Navitec’s clients rely on the software to increase operational efficiency and system reliability. Fram Creative designed their website to reflect the technical sophistication of the brand, focusing on an intuitive user experience, tailored interface design, and strong visual alignment with Navitec’s identity.
The Challenge
Navitec operates in a highly technical domain where the audience is composed of professionals with engineering or operations backgrounds.
The challenge was to design a web experience that clearly communicates the capabilities of Navitec’s advanced automation software while maintaining usability for a diverse B2B audience.
We needed to present complex system logic and industry-specific language in a format that supports discovery, understanding, and conversion. Each page had to offer technical credibility while guiding visitors through an effective digital journey.
The challenge was to design a web experience that clearly communicates the capabilities of Navitec’s advanced automation software while maintaining usability for a diverse B2B audience.
We needed to present complex system logic and industry-specific language in a format that supports discovery, understanding, and conversion. Each page had to offer technical credibility while guiding visitors through an effective digital journey.
Visual Design
User Experience
The user experience strategy was focused on clarity and structure.
We designed distinct paths through the site to match the priorities of Navitec’s audiences, including automation engineers, operations managers, and procurement teams. The navigation and fleet-control sections were developed to provide in-depth information while keeping the interface digestible and focused.
Our approach emphasized logical flow, clarity of messaging, and intuitive interaction patterns. We worked to minimize friction during information retrieval and help users identify relevant features and benefits quickly.
We designed distinct paths through the site to match the priorities of Navitec’s audiences, including automation engineers, operations managers, and procurement teams. The navigation and fleet-control sections were developed to provide in-depth information while keeping the interface digestible and focused.
Our approach emphasized logical flow, clarity of messaging, and intuitive interaction patterns. We worked to minimize friction during information retrieval and help users identify relevant features and benefits quickly.
User Interface
The interface was designed with precision in mind. Every element was created to support a clear, structured visual hierarchy that aligns with Navitec’s technical focus.
We used a color palette informed by the client’s brand to ensure consistency and recognition across all screens. Custom iconography was developed to illustrate core system features and support visual communication without relying heavily on technical jargon.
The layout and component design were optimized for content readability and responsiveness. The result supports both high-level overview and deeper technical exploration, depending on the user's role and intent.
We used a color palette informed by the client’s brand to ensure consistency and recognition across all screens. Custom iconography was developed to illustrate core system features and support visual communication without relying heavily on technical jargon.
The layout and component design were optimized for content readability and responsiveness. The result supports both high-level overview and deeper technical exploration, depending on the user's role and intent.
The Result
Fram Creative delivered a focused, high-credibility website for Navitec that matches the sophistication of its automation software. The new design supports a clear customer journey and allows target users to understand the company’s value proposition and explore key system capabilities without unnecessary complexity.
The UX and UI improvements ensure that the website serves both as a technical resource and as a conversion platform, reflecting Navitec’s position as a trusted leader in industrial automation.
The UX and UI improvements ensure that the website serves both as a technical resource and as a conversion platform, reflecting Navitec’s position as a trusted leader in industrial automation.
User Interface Design, User Experience Design
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Are you ready to stand out in the digital space?
Marina Shideroff
CEO
Fram Creative Solutions
Are you ready to stand out in the digital space?
Marina Shideroff
CEO
Fram Creative Solutions