Working for a new product line requires consideration of the parent company branding, values and audience. Furthermore, the assignment consisted of a very complex trading platform, including custom graphics, animations and fonts. We also had to re-design the logo to improve the brand’s visibility.

Building an easy-to-use UX for a complex system always starts with information architecture as structuring a complicated user journey must be mapped out in advance. After that we created the user journeys and an interactive prototype in order to do perform user testing and ensure that the experience is smooth and simple.

We delivered one-of-a kind product that simplifies the complex system for the user, while providing them with a positive and satisfying experience, making them come back for more. We re-designed the brand and provided the client with brand guidelines, custom illustrations and motion graphics.

Below are our best examples of applied UX methodology